Explanation/Group work (Sanja M,Edna,Dženana)

In this mode, the writer wants to describe, define, or classify a subject. Exploration often opens a subject, while explanation helps to clarify and describe it so the reader can better understand it.

The assignment of our group was to "Explain a Marketing Strategy"

1.First question: Study the two clothing advertisements for Guess and Diesel? On a piece of paper make a list of details that describe each ad. What do you see? Be specific, but also be factual. Only list what you see.

Guess: We see two people, man and a woman, dancing somewhere that looks like a supermarket, girl is looking towards us and smiling, while the guy is turned to the other side. They are both wearing jeans and they both have belts on their jeans.

Diesel: In the other ad we also see two people, again man and a woman dancing somewhere that looks like a a court room, or an office. They are also wearing jeans. On guys jeans we can clearly see etiquette (label) of the producer. In the same room there is a table with a computer on it, and on the wall there is a prepared head of a reindeer. In the middle of the ad there is newspapers called The Daily African with a banner headline:"European developing countries targeted by African tobacco industry".

2.Second question: Based on your list of details, what is the story the ad is trying to tell its intended audience? Do you think the "story" is successful for selling clothes? Why or why not?

We think that the story that both ads are trying to tell to its audience is: "Wear jeans, jeans looks good on everyone".

Yes, we think that the story is successful for selling clothes because in it you can see two young, beautiful, romantic couples that look really good in what they ware, in jeans. Most of the people, when they see this ad, will think: "If they look so good in jeans, probably I will look good in it too, or maybe even better. Maybe this jeans will make me look like J.Lo".

3.Third question: Compare the two ads and decide which is more effective and why.

For us more effective is the Guess's ad. Why? Three reasons:

-Picture is more focused on models and what they are wearing, than on their surrounding ( not like in Diesels ad where too many details distract our attention from what we should be really looking at).

-Picture is better although is black and white and we can see more clearly models of jeans.

-Man and woman from Guess's ad look better in jeans than those from Diesel's ad.